Dream big. Blend bold. Build a legacy.
How two minds are shaping a global brand.
Eloïse’s makeup journey began in 2014 with a self-taught passion that quickly grew into a profession. By 2018, she earned her diploma in makeup artistry and launched her first cosmetics brand, Ellagance Cosmetics. In 2020, she rebranded to Eloise Professional Cosmetics, a bold move that marked the start of a more focused, high-performance product line known for its rich pigments, flawless finishes and hypo-allergenic, cruelty-free, vegan formulations.
In 2022, Eloïse met Jean Richmond, a meeting that would mark a turning point in the brand’s growth. What started as a conversation quickly turned into a shared vision: to build something bold, beautiful and lasting. They connected over a mutual passion to dream big, do business with integrity and support one another while conquering the beauty world on their own terms. Eloïse brings unstoppable creativity and hands-on artistry. Jean brings the strategic firepower behind the scenes. Together? A power pair with the kind of business savvy that just works - naturally, instinctively, brilliantly.
In 2023, that vision took shape with the launch of the Eloise International Academy, an internationally accredited training academy that offers professional makeup courses to students locally and abroad. Built on a commitment to affordable, high-quality education, the academy gives aspiring artists the tools, credentials and confidence to carve their place in the global beauty industry.
To house both the cosmetics brand and the academy, and to pave the way for future divisions, the duo established the Eloise Beauty Group, a growing powerhouse rooted in artistry, education and fearless ambition. It’s not just a company. It’s a movement built to inspire, empower and transform.
With every product, every course and every decision, Eloïse and Jean are building more than a beauty brand. They’re building a global legacy grounded in the belief that women supporting women isn’t just a statement, it’s a way of doing business.
And this is just the beginning. The world is about to know their name.
Career Highlights
Eloïse’s career is marked by several standout achievements. She successfully launched her own cosmetics brand, Eloïse Professional Cosmetics, and collaborated with celebrity brand ambassadors to elevate its reach. Her expertise has been showcased through three notable radio interviews with RSG, SAFM, and Radio Kaapstad, where she was also highlighted in a special feature. Eloïse has been featured in digital magazines such as PPMC, Ella Magazine and Epic Pulse, further cementing her influence in the beauty industry. She has hosted three sold-out makeup masterclasses, participated in three major expos and played a significant role in South Africa's prestigious Bokkie Music Awards for two consecutive years (2018 & 2019). Additionally, her work has graced high-profile music videos, including Le-Lue and Jan Rhaap's "Adrenalien" and Christia Visser's "Kaapse Blou."
Complete Influence Package
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